The fight against the Malasur- the Demon of Defeca


BBC Media Action in India, an international charity of the BBC, presented an FSM communication campaign, designed to drive positive FSM behavior among general populations. The presentation was held on 8 July during 8:30 pm – 10 pm (BDT) using the Zoom online platform. The campaign title is, Malasur, the demon of defeca. It is a demon that lives underneath us. The theme was adopted coalescing two words, ‘Mal’ which means poop and ‘Asur’ means demon. So, the Malasur is the Demon of Defeca, an invisible danger lurking around our water. The campaign relates the dangers of open dumping or [...]